OLED TV Reviews

Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
Jaw-dropping black level and contrast
Wide viewing angle
Thin, thin, thin. And light
Minus
Expensive
Must be wall-mounted

THE VERDICT
We could argue with the mandatory inclusion of an outboard soundbar, the lack of a stand-mount option, and a lower (but still perfectly satisfactory) peak brightness for HDR than the best of the LCD competition provides. But it’s hard to imagine that any other 65-inch Ultra HDTV in 2017 will offer overall superior performance, or a more impressive aesthetic, than the best LCD competition.

Dateline: March 2017. Along with several other bit-drenched members of the audio/video press, we’ve been brought to San Francisco for a day with LG. The events will include a briefing on the company’s Ultra HDTV lineup for 2017, a visit to Dolby headquarters for the latest pitch on Dolby Vision high dynamic range (HDR), and several hours of hands-on experience with the 65-inch OLED65W7P, the smaller of the two new 2017 OLED models in LG’s flagship Signature series. (A 77-inch version should be available later this year; no price had been announced as we went to press, but if that’s your ticket, bring money.)

2D Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
Excellent HDR in both Dolby Vision and HDR10
Blacks to die for
Solid off-center viewing
Minus
Expensive
Careful setup critical for best results
Menus tedious to navigate

THE VERDICT
Our brief time with LG’s flagship OLED for 2016 suggested it’s not perfect (what is?), but apart from the fact that LCD sets still go brighter than OLEDs, it’s unlikely that any other new HDR-equipped Ultra HDTV will be able to match or exceed the performance of this one.

While this article is structured as a Test Report, in fact it’s a good bit short of a full-fledged evaluation. The combination of the cost of LG’s flagship OLED and the limited supply of review samples in early April prompted the company to set up a couple of displays at a venue in New York City, then shuttle in groups of A/V journalists to lay hands on the set—so to speak.

2D Performance
3D Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
Blacks, contrast, and shadow detail to die for
Lightweight
Minus
Not 4K
Cinema mode soft in default settings

THE VERDICT
This new LG is the OLED that videophiles have been waiting for, and an improvement over the 55EA9800 we reviewed last spring—with equal or better performance and, not least of all, a dramatically lower price.

Now that we’re about to turn the page into 2015, OLED HDTVs, so promising a year ago, appear to be at risk. The limited yield for OLED panels, resulting in a high retail cost, has driven most HDTV makers to the sidelines.

But not LG. They continue to vigorously support the technology. And with a current price of $3,500 for the new 55EC9300, they’re clearly tossing a Hail Mary into a market crowded with cookie-cutter LCD sets. At 55 inches (diagonal), this may be a relatively small set for the price, and it’s still just “Full HD” (the industry buzzphrase for 1080p sets). Whether LG scores a touchdown or gets intercepted remains to be seen, but there’s no doubt that buyers will be the winners.