Digital Side Channels Bring More Off-Air Choices

Attention, cord cutters: Broadband isn’t the only alternative to cable and satellite operators.

Digital side channels are multiplying the choices available via a plain old TV antenna thanks to the digitizing of the broadcast standard.

The Wichita Eagle (of Kansas) reports that the addition of side channels has raised the city’s available channels from a dozen to 42, adding lots of movie, TV, and specialty content including local sports and public affairs.

The side channels benefit broadcasters by targeting ads to each channel’s content and demographic mix. Even low-power stations like KCTU are getting into the act, with eight side channels, and “each one of them is a revenue stream for us,” the station manager told the newspaper.

COMMENTS
SRW1000's picture

These are great, if all you're interested in is increased choice.

Without even getting into the quality (or lack of) of the additional programming, it usually comes at a great cost. In our area, the once beautiful HD channels have become a pixelated mess due to those precious bits being split between the HD stream and multiple SD sub-channels.

Watching sporting events has become downright painful, with the jagged little pixels so disruptive, that they're akin to glass shards assaulting the viewer's retina.

But at least we have multiple channels showing old B and C movies, long-forgotten sitcoms, and multitudes of glorious infomercials.

We loved you, local HD, too bad we barely got to know you.

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