Universal Puts Old Wine in Virtual Bottles
Brigitte Bardot's performance of "Je T'Aime...Moi Non Plus" was a Top 5 hit when it was released in the 1960s, but until recently, the only way to add it to your music library was to rummage through secondhand shops. But it's back in circulation—not as a CD, but as a download, one of 3000 out-of-print tracks sold by the Universal Music Group over iTunes during the last seven months. More than 250,000 people downloaded a 2000 Christmas compilation by Nana Mouskouri, Les Plus Beaux Noels du Monde, during a period that didn't even include the holiday. Universal plans to follow up in November with 100,000 more albums, many previously released only on vinyl. Record companies have good reason to rediscover their back catalogue: Part of Amazon's success with the "earth's biggest selection" lies in brisk sales of o/p material by third-party merchants. "We are now able to respond to and quantify the appetite for more eclectic, diverse recordings from the past," Universal's Olivier Robert-Murphy told Reuters. The unanswered question: What, if anything, will artists or their estates get paid?
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