Favored by Artists World Wide

Film and Music artists are driven by inspiration and vision. This artistic vision can only be realized when you—the audience—experiences their work of art in its’ purest form. With Blu-ray Disc technology, the mass audiences can enjoy movies and music with uncompromised purity and realism. DTS-HD Master Audio™ technology ensures that the audio experience is true to the artist’s original vision.

Currently, over 70%of all Blu-ray disc titles are encoded in DTS-HD Master Audio. On any given month the majority of Top 20 BD titles contain a DTS-HD Master Audio soundtrack. DTS-HD Master Audio is clearly the runaway favorite as the format of choice for Blu-ray Disc entertainment. Why?

It’s Just Better Technology
DTS is the preferred choice for most mastering studios because the DTS-HD Master Audio offers a number of distinct advantages over other formats.

First the technology itself contributes to an overall better Blu-ray Disc release. How? Movie and Music creators can include a DTS-HD Master Audio soundtrack with up to 5.1, 6.1, or 7.1 channels of perfect audio that takes up significantly less space on a BD disc than the original audio files (Linear PCM). With this extra space, the content creator can run higher bit rates on the video codec (for better picture quality) or add more special features---or a combination of both. Also for Music artists, DTS-HD Master Audio can deliver audiophile resolution (192kbps at 24 bit) in up to 5.1 channels with 1080p video.

Second, DTS-HD Master Audio offers Movie and Music artist a sort of “fool proof” audio technology. All Blu-ray Discs with DTS-HD Master Audio soundtrack contain a DTS Digital Surround “core”.  This DTS Core is 100% compatible with every DTS-featured Home Theater product ever made.  So if a consumer connects a BD player via the SPDIF connection to an older AVR, they can still experience 5.1 surround at a much higher resolution (1.5 Mbps vs. 448 kbps) than other formats.  Content Providers love this because it ensures that a consumer experiencing BD for the first time, regardless of their equipment, are ensured a demonstrably better audio experience compared to what they had with DVD.

Cool Tools for the Technical Artist
Another reason for the wide spread popularity of DTS-HD Master Audio, is that the guys at the mastering studios love the DTS Encoding tools. DTS worked hand-in-hand with the professional audio community to develop and continually refine a suite of professional audio tools. The DTS-HD Master Audio Suite. delivers high definition audio encoding with unsurpassed performance, flexibility, ease of use, and work flow efficiency for production engineers.

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