2D Performance 3D Performance Features Ergonomics Value
Price: $7,000
At A Glance: Four times the native resolution of standard HD • Advanced color technology • State-of-the-art 3D
With the introduction of its new 2013 XBR sets, Sony has shown that it’s serious about bringing Ultra HD, popularly referred to as 4K, to consumers at prices that, while still high, are less seizure-inducing than the $25,000 sticker on its 84-inch XBR-84X900 (Home Theater, June 2013).
Technically, 4K is shorthand
for a resolution of 4096 x 2160 pixels—the professional 4K format. Consumer 4K sets, on the other hand, have a resolution of 3840 x 2160, exactly four times the pixel count of full HD 1080p. Regardless of the industry’s plan to refer to such sets as Ultra HD, 4K has already crept into the lexicon as the popular term for 3840 x 2160 home video.
2D Performance 3D Performance Features Ergonomics Value
Price: $25,000
At A Glance: Stunning resolution • Superb color • Glorious 2D and 3D performance
With 4K-resolution Ultra HD the latest and greatest star in the consumer electronics galaxy, we ink- and pixel-stained wretches of the press were all champing at the bit to lay hands on one. But at a massive 84 inches diagonal, 216 pounds with its floor stand, priced high enough to put you in a nice new car as long as your tastes aren’t too posh, and still limited in availability, Sony’s new 4K flagship made the company understandably reluctant to ship review samples to all the usual suspects.
To hear Sony tell it, the future will be in 4K. This stance comes as no surprise: The company’s 4K-rez digital cinema projectors have been installed in over 13,000 theaters, and at least 75 Sony-produced titles have either been shot with 4K digital cameras, or transferred to the higher-rez format from film. And Sony isn’t just pushing 4K for theaters — it wants viewers to experience it at home.