CES 2010

Like other manufacturers at the show, LG was showing off the claimed better blacks of its new sets. TruBlack is the company's designation for the upgraded black levels in its new plasma sets, like the 2010 PK950 shown here. While it wasn't easy to see the improvement on the brightly lit show floor, the new set did look subtly better.

JVC had three demos in its theater presentation. The first was a trailer in 2D, played back on the new DLA-HD990 consumer projector ($10,000, available now). It looked superb. The next was a 2D clip using the company's 4K, DLA-RS4000, a projector that will put a $150,000+ hole in your bank balance. It was the same 4K demo that JVC presented at the 2008 CEDIA, and here, like there, was head-and-shoulders the best-looking video at the show, either 2D or 3D. The third demo, a 3D presentation using two of the latter projectors, was dimensional enough, but for me was soft and lacking in the crisp detail I expect of HD, whether 3D or 2D. The source may have been to blame here-a dim underwater coral reef, and its residents, isn't the easiest subject to photograph well. In any case the three minute 3D clip was said to use between 1TB and 2DB data space!

Here are further details on the upcoming LG 3D SXRD projector.

At 72", this LG LCD-LED set was the largest 3D LCD set we saw at the show.

As with all of the major set manufacturers, Sony introduced more new sets than any blog can cover. Models in the new LX and HX ranges will be fully 3D capable, using active shutter glasses (most manufacturers plan to use shutter glasses rather than the cheaper but less effective (according to some) polarized glasses). There are models with LED backlighting (edge-lit and backlit local dimming) and others with conventional CCFL lighting.

Every live action 3D sports broadcast will require special cameras for image capture. This one was on display in the Sony booth (though it's not made by Sony). Even the individual who has everything won't want to use it to cover that cruise of the Greek islands.