LCD TV Reviews

For a relatively new brand, Olevia has made a fast start. When I attended the launch of its new assembly plant in Ontario California recently, I was impressed by the efficiency of the operation, not to mention the gutsy move to open an assembly plant in the continental U.S. rather than, say, just across the border in Mexico. This says a lot about the confidence that Olevia, and its parent company Syntax-Brillian Corporation, has about its future.

LCD flat panels have been marching steadily on your local electronics stores and, according to the sales numbers, into a lot of homes. Although plasma got an early lead as the hot flat panel technology, LCD is catching up. Early on, larger LCDs were compromised in performance and very expensive compared to plasmas at 42" and above, but no more. LCD is rapidly moving into price parity with plasma in larger screen sizes and performance has been steadily increasing.

While it may not have the head-scratching cosmic significance of the classic choice between Goobers and Raisinettes, or even the HD DVD vs. Blu-ray format war, the LCD vs. plasma question remains a hot topic. The casual shopper may simply want a flat panel TV no matter what the technology, but the serious videophile wants to know more.

• $2,300
• 37" LCD
• 1366x768
• Key Connections: Two HDMI inputs, two component video inputs

Per screen inch, this is the most expensive TV we've reviewed in years. The early 50-inch plasmas were certainly more expensive (and obviously smaller), but, in the era of higher yields and vicious competition, it's rare to see any company come out with a model that unabashedly eschews the price wars. An obvious comparison would be one of a Ferrari, and Sharp would indeed love that comparison. For the extra money, does this 57-inch offer greater performance compared with the Camrys of the LCD world? The better question would be, does it offer enough better performance to justify its substantial premium?

LCD is coming into its own as a home theater technology, priming itself to challenge plasma and DLP in the larger screen sizes. Until recently, technology and size limitations have caused us to approach LCD as a second-room technology, but you can't ignore the roar of the masses, who are buying more LCD TVs than ever before, especially in the 32- to 42-inch screen sizes.

There's a revolution happening in high-definition televisions. Plasma and LCD flat panel displays are on the verge of dominating the market. CRTs still sell in higher numbers, but primarily in smaller and cheaper models. Once you get much over $1000 and 30-inches diagonal, CRTs are dying off like flies.