We've all seen the TV commercials: KFC's Colonel Sanders, Taco Bell's little sad-eyed Chihuahua, and a warrior princess from Pizza Hut fighting hordes of robot invaders from George Lucas' <I>The Phantom Menace</I>. But the blitzkrieg of clever <I>Star Wars</I>-theme ads for Tricom Global Restaurants, released just prior to the film's debut, has fallen flat. A marketing deal Tricom signed with <A HREF="http://www.lucasfilm.com/">Lucasfilm</A> has proven "surprisingly ineffective at driving sales," according to the company's chairman and CEO, Andrall E. Pearson.
Last week, <A HREF="http://www.variety.com/"><I>Variety</I></A> reported that, in celebration of its 75th anniversary, MGM intends to re-release several James Bond classics spanning the last 37 years. The company says it will release 19 of its Bond films as special editions on DVD and VHS in three installments beginning on October 19 of this year, culminating with the DVD release of the newest Bond film, <I>The World is Not Enough</I>, by the end of 2000. The new film, staring Pierce Brosnan as Bond once again, is slated to hit theaters November 19, 1999, in time for the holiday season.
Television broadcasters could soon legally own and operate multiple stations within one market, under regulations being considered by the <A HREF="http://www.fcc.gov/">Federal Communications Commission</A>. At present, FCC rules allow only one station per owner per market (a market being defined as a geographical area within transmitter range). The proposed changes were submitted for review by the FCC's Mass Media Bureau to the commissioners on Monday, July 19.
Austin Powers, the swinging secret agent, is too risqué for Malaysians, censors in that country have decided. The International Man of Mystery's latest comic misadventure, <I>The Spy Who Shagged Me</I>, is too full of sexual innuendoes for the conservative Muslim nation. The ban applies not only to the theatrical release, but to videotapes, discs, and TV broadcasts as well.
Last week, telecommunications provider <A HREF="http://www.sbc.com">SBC Communications</A> and <A HREF="http://www.directv.com">DirecTV</A> announced a marketing and distribution agreement that will allow SBC to make digital satellite television service available to its 18 million Southwestern Bell, Nevada Bell, and Pacific Bell residential customers. Specific details of the SBC/DirecTV service will be announced later.
Last week, online video retailer <A HREF="http://Videoflicks.com/">Videoflicks.com</A> announced that it has opened Videoflicks.com Auctions "to help people find, discover, buy—and now sell—virtually any video online." The company says that its customers are able to bid immediately in more than eight categories of "rare and unusual" videos.
After 20 years, one of the entertainment industry's most enduring management teams is calling it quits. On July 15, Robert A. Daly and Terry Semel, co-chairmen and co-CEOs of Warner Bros. film studio and Warner Bros. Music, informed <A HREF="http://www.pathfinder.com/corp/">Time Warner</A> chief Gerald Levin that they would not renew their employment contracts. The two said they wish to explore other opportunities as "entertainment entrepreneurs."
The <A HREF="http://www.dvb.org/">Digital Video Broadcasting Project</A> has adopted Dolby Digital as its multichannel audio standard. The DVB Project is a consortium of more than 240 organizations in over 30 countries devoted to establishing worldwide standards for digital broadcasting. Members include broadcasters, manufacturers, network operators, and regulatory committees. The announcement was made July 6, 1999, by San Francisco-based <A HREF="http://www.dolby.com/">Dolby Labs</A>.