LATEST ADDITIONS

LCD is coming into its own as a home theater technology, priming itself to challenge plasma and DLP in the larger screen sizes. Until recently, technology and size limitations have caused us to approach LCD as a second-room technology, but you can't ignore the roar of the masses, who are buying more LCD TVs than ever before, especially in the 32- to 42-inch screen sizes.

Why pay $1,300 for a DVD player when you can get one for $100? You might as well ask, why fly first class when you can fly coach? Membership in the club of videophiles has its privileges. There will always be people who can afford to pay extra for tangible benefits, like top picture and sound quality, and intangible ones, like pride of ownership.

The Plasma Display Coalition (PDC), a consortium of well known plasma manufacturers, is high on life. According to Coalition’s President Jim Palumbo, 2006 will see over three million plasma sets sold to consumers. So why are coalition members Hitachi Home Electronics, LG Electronics USA, Panasonic Corporation of America, Pioneer Electronics (USA) and Samsung Electronics USA going on the defensive? That’s easy, just ask any of the ill-trained sales employees at the big consumer electronic chains to tell you the difference between plasma and LCD panels, and they’ll blurt out urban legend like it’s going on sale.