LATEST ADDITIONS

Last week, <A HREF="http://www.cbs.com">CBS Television</A> and Thomson multimedia's <A HREF="http://www.rca.com">RCA</A> brand announced that they have entered into an advertising agreement for Thomson to underwrite the costs of producing high-definition coverage of Super Bowl XXXV as well as the four AFC playoff games. CBS reports that all NFL HDTV programming will be broadcast in 1920x1080i, the highest-definition widescreen digital television format.

With the slow but sure move toward providing consumers with digital television and other services via cable, the set-top box manufacturers have been aggressively jockeying for a position in the audio video system. In a deal sure to give Philips' market share a boost, <A HREF="http://www.att.com/">AT&T Broadband</A> and <A HREF="http://www.philips.com">Philips Electronics</A> announced last week their plan to market Philips' digital cable set-top boxes to US consumers beginning in 2001.

Simplify, simplify. Hitachi has applied this wise old adage to high technology, with a new product that should tweak the interest of movie and music fans everywhere.

Never say Aiwa doesn't pay attention to the market. Noting the widespread popularity of MP3 audio downloads, the company has included the ability to decode and play MP3s in its new XD-DV370 DVD player. Music fans can now make compilation CDs of their favorite MP3 audio tracks on CD-R or CD-RW discs and play them back over their home theater systems.