LATEST ADDITIONS

The <A HREF="http://www.ce.org">Consumer Electronics Association</A> reported last week that manufacturers' shipments of video products grew by "an incredible" 30% during March. "The strong March increase brought total first-quarter sales to 13.3 million units, a 21% increase over the first quarter of 1999. The growth in March was reflective of a larger trend of prosperity in video product sales, as all categories posted double-digit increases for both the month and year-to-date," stated the organization.

Direct-broadcast satellite (DBS) companies have fought hard to gain parity with cable TV providers. A recent regulatory decision allowing the retransmission of local TV signals by satellite will go a long way toward giving DBSers equal footing with cable, and is the result of a long campaign of invoking "the free market" and "open competition."

At last week's <A HREF="http://www.nab.org">National Association of Broadcasters</A> (NAB) convention, the <A HREF="http://www.ce.org">Consumer Electronics Association</A> (CEA) called on broadcasters to step up digital television (DTV) programming efforts while announcing new market data and projections that they claim demonstrate the link between DTV sales and available content. The CEA says that the data include specific sales numbers for DTV receivers in 1999. The CEA also released revised DTV sales projections based on three different programming scenarios.

Last week, <A HREF="http://jvc.com">Victor Company of Japan</A> announced that it has developed a new copyright-protection system for prerecorded D-VHS content, as well as for in-home analog and digital recording. JVC says that the copyright-protection feature will be included within the D-VHS standard and adds that "this new standard makes it possible to develop and produce prerecorded HD (High Definition) video content as well as add momentum to the development of D-VHS hardware products."