LATEST ADDITIONS

In the wake of a rash of horrendous school shootings, President Clinton has ordered a federal study of marketing strategies used to promote movies, music, and video games. The <A HREF="http://www.ftc.gov/">Federal Trade Commission</A> has been given a $1 million budget and 18 months to complete the study, which will be "designed to lift a veil on whether production companies deliberately use violent imagery and language to lure young consumers," according to a June 1 report by the <A HREF="http://www.washingtonpost.com/"><I>Washington Post</I></A>.

Last week, <A HREF="http://www.microsoft.com">Microsoft</A> and <A HREF="http://www.wink.com/">Wink Communications</A> announced an agreement to promote interactive content and commerce based on the <A HREF="http://www.atvef.com/">Advanced Television Enhancement Forum</A> (ATVEF) specification for interactive television. Wink Communications says it will optimize its Response Network Service (which provides the broadcast and cable-television industries with viewer-response services) to support ATVEF-compliant content for television devices that use the Microsoft television-software platform. In turn, Microsoft claims that it will use Wink's Response Network to handle certain ATVEF-based advertising direct-response services. As part of the agreement, Microsoft invested $30 million in Wink Communications.

The advance of plasma-display technology speeds on, and the Pioneer PDP-501MX is at the front of the line. This is the first plasma monitor on sale in the United States that is capable of displaying high-definition images, making it the world's most advanced, commercially available product of this type.Squeezing almost 1 million pixels into even a 50" display (measured diagonally) is quite an accomplishment. As soon as I pulled the unit out of the box and set it in its unobtrusive tabletop stand, I connected it to Panasonic's high-definition tuner box and fed the monitor an over-the-air HDTV signal. Without so much as a hiccup, the set accepted the 1920<I>x</I>1080i signal and displayed a bright, clear, sharp picture that made me smile. All this from a <I>big</I>-screen set less than 4" thick!

DVD's early adopters were almost entirely technophile males, and their tastes in films were completely predictable: action and science fiction. Now that DVD players are finding their way into more homes, the popularity of other film genres in the digital format is growing.