LATEST ADDITIONS

Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
Excellent contrast
Superb color and resolution
Looks good from every angle
Unique panel-based sound system
Minus
No color management system
Some white clipping

THE VERDICT
While it might appear that OLED UHDTVs are popping up everywhere, the most visible supplier to date has been LG. But Sony, by acquiring OLED panels from LG and adding its own electronics, processing, styling, and unique features, has jumped into the fray, landing firmly on both feet with a solid performer.

Sony’s new OLEDs (the 65-incher reviewed here has a 55-inch sibling, and a 77-incher will be available by press time) haven’t yet taken pride of place at the top of Sony’s TV lineup. That honor belongs to the Z9D (Sound & Vision, January 2017 and soundandvision.com), now spruced up with the imminent addition (as I write) of Dolby Vision for 2017. But you might think of the OLEDs as stepping stones to Sony’s future in self-emissive displays—the spectacular, commercially oriented, and wall-sized CLEDIS LED display Sony demonstrated at the 2017 CES comes to mind. But that’s the future. Sony’s OLEDs are now. As of today, Sony’s OLED implementation uses a panel supplied by LG (but with Sony’s own secret processing sauce). At its press-time street price of about $4,000 in the 65-inch version, it was roughly comparable, if not a touch less expensive, than LG’s own like-sized C7P model.