LATEST ADDITIONS

Performance
Features
Ergonomics
Value

AT A GLANCE
Plus
Superb HDR
Outstanding contrast
Wide viewing angle
Minus
No Dolby Vision
Frustrating menus

THE VERDICT
An appealing price for what is essentially a new and ground-breaking application of OLED is almost as much of a surprise as how much Samsung has upped the ante on what we can expect from an OLED HDTV.

We've become so accustomed to what an OLED TV can do that we risk reciting its benefits in our sleep. Great black levels, check. Viewable with little picture change from as far off center as you might want to sit, double check. Bright enough for modestly lit to very dark rooms (but not a sun porch!), check. High prices? That too. But in the past few years, nothing dramatic has muscled its way into the OLED world, though prices have slowly become less intimidating—until now. Samsung, which for years resisted joining the OLED TV parade, has developed a relatively radical way to build an OLED display with Quantum Dot Technology.