LCD TV Reviews

As we round the corner toward 2007, the big names in LCD are bringing their next-generation models to market. While some models experiment with new technologies designed to improve LCD performance, all seem to have one thing in common: They cost a lot less than their 2005 predecessors. It's hard to believe that, this time last year, I was reviewing 32-inch HDTVs and HD monitors priced at around $3,500. As I examined the new Samsung 32-inch LN-S3251D, which has a wee-little asking price of $1,800, I couldn't help but wonder which, if any, corners Samsung cut to help that price fall so far and so fast.

Samsung has been pushing hard to improve LCD flat panel televisions. Though the company still makes plasmas, its LCD R&D department, judging from the cutting edge technology demonstrated at last January's CES, must be busy. With 120Hz operation, segmented illumination of the image, and LED backlighting, LCD technology at Samsung is big priority.

Big things are happening with LCD flat panel televisions. New developments like LCD motion lag compensation and LED backlighting, manufacturers are attacking some of the well-known shortcomings of that technology.

Samsung has come a long way since the days when it was considered a second-tier bargain-basement brand. Thanks to steadily improving quality, the Korean megacorp is now one of the world's pre-eminent consumer-electronics manufacturers. I've reviewed several Samsung TVs over the years, and each one has been better than the one before.

Two of the LCD sets in this Face Off, including the Samsung, produce black levels that were unheard of in LCD flat panels until recently. Like the Sony in this group, the Samsung LN55A950 uses clusters of multicolored LEDs as a backlight, together with local dimming of the individual clusters as required by the program material. The LN55A950 is the larger of Samsung’s second generation of LED local-dimming sets.

By the time you read this, Samsung's claim that their 46-inch LTP468W is the largest LCD flat-panel TV with 1080p capability will surely have been broken, perhaps by Samsung themselves. In the frenetic flat-panel HDTV category, new models seemingly appear in stores on a monthly—nay, weekly—basis. Samsung is chasing the flat-panel crown with a slew of offerings, in both the LCD and plasma categories, wowing visitors to their CES 2005 booth with dozens of new models, including a 102-inch behemoth.