It has come to my attention that some of you out there feel that I am, for some reason, biased against LCDs. I would like to apologize. I am sorry for pointing out poor black levels, inaccurate color, horrendous viewing angles, mediocre contrast ratios, and, above all else, motion blur. Yep, my bad.
Price: $12,000 At A Glance: Superb blacks • Exceptional resolution • Inaccurate color
Ultra Black and Ultra Thin
Less than two years after I accompanied a group of American journalists on a visit to a new Sharp factory, the company has developed yet another new plant. This one can support an even larger mother glass. On that same visit, we also witnessed examples of the company’s cutting-edge R&D, including new, ultra-black technology.
Per screen inch, this is the most expensive TV we've reviewed in years. The early 50-inch plasmas were certainly more expensive (and obviously smaller), but, in the era of higher yields and vicious competition, it's rare to see any company come out with a model that unabashedly eschews the price wars. An obvious comparison would be one of a Ferrari, and Sharp would indeed love that comparison. For the extra money, does this 57-inch offer greater performance compared with the Camrys of the LCD world? The better question would be, does it offer enough better performance to justify its substantial premium?
Editor's Note:Home Theater is pleased to bring you this exclusive first look at Sharp's groundbreaking Elite LCD HDTV. As you'll read in Tom Norton's superb and thorough review, it is the first LCD that can truly go head-to-head with the now-discontinued Pioneer Elite Kuro plasmas for the title of Best TV Ever. Enjoy, and please post your comments.—Rob Sabin
2D Performance 3D Performance Features Ergonomics Value
Price: $6,000 At A Glance: Class-leading blacks and shadow detail • Superb resolution • Bright, vivid 3D
When Pioneer announced it was dropping out of the HDTV business in 2009 (its remaining sets were available on a limited basis until early 2010), the video world shuddered. While there were sets at the time that could at least match Pioneer’s Elite-branded Kuro models with respect to color, resolution, and video processing, most independent observers—and most A/V reviewers—agreed that no other sets could equal the Pioneers’ black level. But in an era of dropping flat-panel prices, Pioneer couldn’t hope to match the competition’s stickers while retaining the quality it was known for, and they succumbed to market forces.
Mike Wood | Sep 02, 2002 | First Published: Sep 03, 2002 |
With the LC-30HV2U LCD TV, the king of LCD brings the skinny to the medium-sized market.
Thin is definitely the wave of the future. Just look at most Hollywood actresses. Their faces get more gaunt with each passing season. Television displays are the same way. People are tired of the little black box. Consumers have clamored for skinny plasmas and liquid crystal displays (LCDs) since their introduction a few years back. The only problem's been that plasmas have come in large screen sizes (42 to 60 inches diagonally) while LCDs have been relegated mostly to computer-monitor service. Sharp, longtime master of the LCD panel, has now brought forth a midsized panel for midsized environments.
There's a revolution happening in high-definition televisions. Plasma and LCD flat panel displays are on the verge of dominating the market. CRTs still sell in higher numbers, but primarily in smaller and cheaper models. Once you get much over $1000 and 30-inches diagonal, CRTs are dying off like flies.
Getting big is easy. Just lift weights and eat as much as you can. Losing weight is a little harder: less food, more exercise. The trick is adding muscle mass without adding excess fat. Serious fitness competitors endure grueling weight-lifting workouts and major cardio routines, and they eat frequent low-fat, low-calorie meals to bulk up and stay lean. Sharp has accomplished this same trick with their AQUOS LCD display line without the expensive gym membership.
I've never been all that impressed with the picture quality of LCD flat panels. I'm primarily a nighttime, controlled light environment movie watcher, and the poor blacks and lack of contrast just do me in with these things. On top of that, many LCDs have a "painted" digital look that never suspends disbelief, and the worst of the bunch have response time issues that make motion blur.
Many companies have gotten into the LCD TV game over the last few years, hoping to capitalize on the high demand for flat panels. But most are newcomers compared to Sharp, which was among the first to offer LCD TVs in Japan way back in 1988. Since then, Sharp has remained ahead of the curve in terms of manufacturing and environmental concerns, investing billions of dollars in new plants and processes.
Reviewing Sharp's '62 and '92 series AQUOS sets has been an amazing experience- and I'm not even talking about image quality yet. As soon as web entries came up here and at our sister site for <I>Home Theater</I> magazine, declaring these reviews on the way, the emails started. The response to this news was a startling statement on the power of the flat panel. I've never received so much email about any pair of reviews, let alone two that weren't even written yet!
At last year's CEDIA Expo, Sharp unveiled it's first LCD TV with LED backlighting and local dimming. Not only that, it's ultra-thin—about 1 inch at the top and side edges, thickening to 2 inches in the middle. The image it produced on the show floor was stunning, with deeper reds and darker blacks than most LCDs are capable of.
Price: $3,000 At A Glance: Great color and detail • Excellent video processing • Mild-mannered frame interpolation • Mediocre blacks and shadow detail
A Worthy Contender
Many companies have gotten into the LCD HDTV game over the last few years, hoping to capitalize on the high demand for flat panels. But most are newcomers compared with Sharp, which was one of the first companies to offer LCD TVs in Japan back in 1988. Since then, Sharp has remained ahead of the curve in terms of manufacturing and environmental concerns. It has invested billions of dollars in new plants and processes.
AT A GLANCE Plus
Accurate color
Crisp, noise-free images
Eco-friendly Wallpaper mode
Minus
Below average contrast
Poor picture uniformity
Unimpressive Smart GUI and streaming options
THE VERDICT
Sharp’s 4K THX Certified UHDTV gets many things right but some key things wrong.
The only TV-tech buzzword with any legs to it in 2014 was 4K, aka Ultra HDTV. So a TV manufacturer without new 4K-resolution product had better start thinking about packing it in. Sharp previewed a pair of UD27 series Ultra HDTVs last June, and the company finally squeezed out those models just in time for the holiday shopping season. What do the new 60- and 70-inch Sharps have to recommend them over other, similarly priced offerings? Let’s check things out.
2D Performance 3D Performance Features Ergonomics Value
PRICE $3,000
AT A GLANCE Plus
Crisp detail
Excellent color
Bright, vivid 3D
Minus
Middling contrast and black level
3D ghosting
THE VERDICT
It can’t deliver the deep blacks found on today’s best flat panels, but the Sharp LC-60UQ17U offers top-notch detail and color, along with the ability to display 4K source material with excellent, though not full 4K, resolution.
TV manufacturers continue to search for ways to keep prices down and sales up. But with 4K Ultra HD the hot ticket these days, it’s not an easy task. While Sharp already has a 4K model in the market and others planned for the fall, the company also offers a less expensive alternative: Quattron+, or Q+. These aren’t full Ultra HD sets, as their basic pixel structure is still 1920 x 1080 (Full HD), not the 3840 x 2160 required for Ultra HD. But Sharp’s Q+ sets will accept a 4K input, and with a bit of technical hocus-pocus, the company says they’ll deliver something between Full HD and true 4K.