Barry Willis

Consumers don't always appreciate the ingenuity involved in bringing high technology to market.

Federal Communications Commission (FCC) Chairman Michael Powell has asked major networks to boost their digital programming to at least 50% of their prime-time schedules for next season. He asked broadcasters in major markets to make sure they can transmit digitally by next January without degrading their analog signals. He also asked electronics manufacturers to include digital tuners in coming generations of television sets—in 36" or larger sets by 2005, in 25" or larger sets by 2006, and in 13" or larger sets by 2007. Tuner requirements have been contested by the Consumer Electronics Association (CEA), which claims that it does not want TV design to be "dictated by Washington."

In the past three years, Chinese-made DVD players have flooded the market, bringing low-cost, high-quality video to millions of consumers. Their success has also brought millions of dollars to Chinese electronics manufacturers. Now those same manufacturers are being asked to pay their fair share for the technology that is making them rich.

Journalists and television industry analysts have stated from the outset that three types of content would drive high definition television: adult fare, blockbuster movies, and sports.