Geoffrey Morrison

Every once in a while, a new technology pops up that is so cool and so different that it has to create its own market. Sharp's sexy-sounding two-way viewing-angle LCD technology is just such a thing. It allows for diverse and unique uses that were previously not possible—or at least difficult.

I've been saying it since the first 1080p displays hit the market: There's no need for 1080p on a screen smaller than 65 inches. Your eye just can't resolve that kind of detail at the distance just about everyone sits from their TV. Resoundingly, no one cared. Where that level of detail is really useful is with projection. With a screen of 90 or 100 inches, you can use every bit of detail you can get. Texas Instruments was pretty candid about not needing to rush in to a 1080p front projector chip. After all, where was the competition? At CEDIA 2005, Sony forced their hand. OK, I honestly don't know if Sony's announcement had anything to do with TI's timeline, but I found it interesting that, at CEDIA, there were no 1080p DLP front projectors, and, at CES three months later, there were a half dozen. Sony's bombshell was their announcement of the VPL-VW100 LCOS 1080p front projector. At $10,000, it's a full $2,000 to $3,000 less than the 720p DLPs. Projector sales are 90 percent numbers, and 1080p is a big one.