Mark Fleischmann

Mark Fleischmann  |  Dec 04, 2006  |  Published: Nov 13, 2006
THX certification in a box.

A recent story on Salon.com discussed the chocolate craze. Apparently, there's a new category of high-end chocolate, writes Oliver Broudy in "The Sweet Smell of Snobbery." It comes complete with its own specs—the higher the percentage of cocoa solids, the better. There's jargon, of course, including terroir, which refers to the cocoa-growing region. And there are postprandial rituals in which celebrants are encouraged to taste 400 different flavors in one little bite. While I may ridicule this phenomenon, I would never condemn it, as long as people have a good time. Also, I happen to love dark chocolate.

Mark Fleischmann  |  Dec 04, 2006  |  Published: Nov 04, 2006
Start your engines.

The increasing iPod-centricity of the audio industry has not prevented one brave manufacturer from releasing a product without the omnipresent iPod dock. Why would Audioengine do such a thing? Their Website explains: "There are so many iPod-dock products on the market right now, so we made a decision early on to spend our development budget and time on audio quality and other features (like USB charging). We feel that Apple docks are the best, so why waste resources trying to redesign a nearly perfect dock? We were also able to keep Audioengine pricing much lower without integrating a 30-pin dock system."

Mark Fleischmann  |  Dec 04, 2006
"Fortune has learned that iTunes is close to a deal to bring the Beatles catalog online," the magazine's Tim Arango reported last week. How ironic, given their 20 years of legal battles, including most recently a tug of war over the right to use the brandname Apple. Neither Apple Computer or Apple Corps has confirmed the rumor and the deal may still fall through. However, the president of EMI recently told a music industry conference that he expected to see Beatles downloads available "soon." Still to be determined: What window of exclusivity will iTunes win from the Fab Four and their survivors? Will the Beatles allow their tunes and images be used for televised or other cross-promotional advertising, as U2 has done so successfully? Frankly, I couldn't care less, since my iPod already contains Beatles content ripped from legally purchased CDs. What I want to know is: How much longer do I have to wait for the Beatles catalog to be remixed in surround and released on SACD, DVD-Audio, Blu-ray, or HD DVD?
Mark Fleischmann  |  Nov 17, 2006
"There are eight million stories in the naked city," says the voiceover from the 1958 film noir of that name, and there are also 3000 stories in the Made for iPod city. One of them is Logitech's AudioStation. It hasn't got a handle, so it isn't exactly a boombox, but it does have two speakers surrounding a central control unit. What makes it special are touch-sensitive controls and a jutting dock for the iPod's 30-pin receptacle.
Mark Fleischmann  |  Nov 16, 2006
Jon Johansen strikes again. As a teen, the now 22-year-old Norwegian became notorious for hacking the CSS digital rights management associated with the DVD format. His latest project is to open up tightly guarded ecosystem of Apple's iPod and iTunes Store by hacking Apple's FairPlay DRM. To that end he's cofounded DoubleTwist Ventures with partner Monique Farantzos. They plan to license their technology to manufacturers and download services, as Farantzos explained to news.com, with two aims: "One is to enable other online stores to wrap their content with FairPlay so that it works on the iPod.... We also plan to allow competing devices play iTunes content." No doubt Apple will litigate fiercely to protect its highly profitable closed system. But the music industry, long uncomfortable with Apple's rigid pricing, has been praying for something like this to happen. And several European governments have been quietly or not so quietly demanding it.
Mark Fleischmann  |  Nov 15, 2006
Looking for a way to get free music without being attacked by the Recording Industry Antichrist of America? Napster will keep you out of court with its "Free Download of the Day," which began last week. Each day will feature a different track, with initial sponsorship from Intel, which will push its Viiv technology for the next three months. Today's featured artists: Airpushers, with MoZella. The codec is good old DRM-free MP3 and tracks posted to the Napster Free Downloads page—gosh, how I love the sound of that—will remain up for a week. So plan at least one day a week to visit Napster and check out the free goodies. Oh, there's one catch: You'll have to register to get your free downloads and provide an email addresss. But you can opt out of emailings and needn't supply a credit-card number. Napster, for those who were literally born yesterday, was once the nexus of P2P file sharing on the net but has been reborn as a music-industry-sanctioned paid download service.
Mark Fleischmann  |  Nov 14, 2006
No one writes iPod reviews like ArsTechnica's questing Jacqui Cheng. Already notorious for putting two generations of iPod nanos through a washing machine, she upped the ante by dipping the second-generation iPod shuffle in beer, then running over it with a car. Did it survive? I won't deprive you of the pleasure of finding out for yourself. She also literally took the unit apart, as you can see from the pic. One of many things I learned from her review is that Apple has eliminated the "universal" 30-pin docking connector. Instead, the new shuffle's mini-jack handles power and transfer as well as audio output.
Mark Fleischmann  |  Nov 13, 2006
Microsoft's Zune goes on sale tomorrow. It may already be getting the attention of consumers, according a survey by ABI Research. Of 1725 teens and adults queried, most of those planning to buy a new music player in the next year would consider Zune. That includes 59 percent of non-iPod player owners and--shock!--58 percent of iPod owners. Only 15 percent of iPod owners said they were "not very likely" or "not at all likely" to choose Zune. "Our conclusion is that iPod users don't display the same passionate loyalty to iPods that Macintosh users have historically shown for their Apple products," says analyst Steve Wilson. The press release does not mention Microsoft sponsorship though it admits that respondents were shown a photo and description of Zune before answering. In other Zune news, Microsoft is discontinuing its MSN Music Store in favor of the new Zune Marketplace (full-sized screen shot here. And in a surprise announcement, Microsoft announced it would pay a hardware royalty of more than a buck per player to the Universal Music Group—home of U2 and Jay-Z—in addition to a software royalty for every download. Zune has attracted mixed reviews in The New York Times (a free read if you register), The Wall Street Journal and a brief hands-on assessment in Wired News.
Mark Fleischmann  |  Nov 10, 2006
There you are, hunched over the keyboard, doing something that looks spectacularly painful. What are you up to, editing filenames?
Mark Fleischmann  |  Nov 09, 2006
Sales of CDs will drop to half of current levels within three years, according to a grim forecast from a British record executive. (The very phrase "record executive" seems woefully out of date.) Here's what Jed Doherty, head of Sony BMG in the U.K., had to say: "We figure the value of CD sales will be 50% less in three years than it is now. We predict digital growth of 25% per year, but it is not enough to replace the loss from falling CD sales. By 2010 we will be 30% behind in terms of revenues. We have to reinvent. We are running our businesses like it is 1982." The industry conference Doherty was addressing in Manchester also saw calls for the end of DRM that prevents iPods from playing non-iTunes downloads and iTunes purchases from being played on non-iPod players, according to The Guardian: "Mr. Doherty said the current situation was 'stupid' while Mike Smith, managing director of Columbia Records UK, predicted that the rights management regime would be gone within a year."

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