To counter protests that there isn’t enough content to justify buying a 4K TV, a number of manufacturers of 4K UHD TVs announced built-in online movie streaming capabilities with content to become available immediately.
With Sony’s One Flick Entertainment menu, finding something you want to watch is as easy as flicking back and forth (or up and down) through the list of services
Samsung showed a 4K UHD TV with the M-Go Premium App. This app will stream 4K movie titles to the TV. It also will stream titles that have been “optimized for 4K.” These are movies that were not shot in 4k, but because M-Go is owned by Technicolor, the titles have been optimized in the lab and made available for streaming. While M-Go limited their announcement to Samsung TVs, it was clear (yet unspoken) that the Premium service will extend to other manufacturers’ UHD TVs.
Roku has joined forces with Chinese TV manufacturer, Hisense to offer a Roku TV. When the TV is first turned on, it will display a Roku home page similar to the menu on a Roku Box streaming device