CES 2025

TCL’s push to challenge the top TV brands appears to be gathering momentum. The company, which cites data placing it among the world’s second best-selling TV makers for the past six years, now says it’s doubling down on premium technologies to hold onto that spot—and perhaps narrow the gap with Samsung. TCL’s rise, in fierce competition with fellow Chinese manufacturer Hisense, has made it a contender in the U.S. market once dominated by a select group of established brands.

Hisense is introducing its first consumer-ready MicroLED display, dubbed the 136MX. According to the company, this 136-inch screen is designed to deliver the benefits of self-emissive technology—where each pixel handles its own light—to sidestep the pitfalls of traditional backlights. Hisense says that approach yields near-infinite contrast and color performance intended to stay consistent over time.