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It’s been less than eight months since the Apple Music streaming came online—and less than six months since it moved out of its beta phase—and the service has already signed up more than 11 million subscribers.

An Apple executive confirmed the figure in a recent podcast interview on DaringFireball.net.

“We just passed over 11 million Apple Music subscribers, and all of those people live in a world where music is in the cloud,” said Eddy Cue, senior vice president at Apple.

Cue attributed the fast adoption in part to music moving into the cloud.

“You’re seeing music make that transition now since last year when we introduced Apple Music,” he. said. “The truth is music before that was very local—it really didn’t live in the cloud. You moved your content to a device locally... And it’s not just bringing a subscription service, it’s about bringing all of your music no matter how you acquired it…For myself, I live in a world where all of my music is in the cloud and I think we’re going to see more and more [people like that in the future].

Cue also revealed that Apple now has 782 million iCloud users who upload billions of photos every week.