In these tough economic times, oh wait, I’m reading from a 3”x5” card left over from last week’s convention. Anyway, times are tough if your dealer base is heavily invested in new home construction. So SpeakerCraft is doing something about re-edumicating them. Laugh all you will, and you will because SpeakerCraft VP of Marketing Dave Donald will make you, but their common sense business practices are a clear value added to their dealer clientele, many of whom know their “craft” but not necessarily how to survive and prosper. Hats off to CEO Jeremy Burkhardt for the advice. I’m stealing some ideas for a completely unrelated business (especially the one about not letting yours sales staff dictate what you sell), because they simply make great sense!