Audio Video News

Will you buy an Ultra HD Blu-ray player? That’s the question we posed in last week’s poll—a question inspired by John Sciacca’s Connected Life blog, Ultra HD Blu-ray Is Coming…but Do you Care?”

It turns out interest in the new format is high but so are concerns about pricing—for both players and discs—and the availability content.

Close to a third (29 percent of the poll’s more than 2,000 respondents) said they will buy a player but plan to wait until prices drop and more content is available. At the other end of the spectrum, 18 percent said they either “don’t care” about 4K/Ultra High Def (11 percent) or are “done buying discs and will wait until streaming takes off” (7 percent).

Player pricing was a hot-button for poll takers with 27 percent reporting they will buy a player only if it can be had for less than $500; 10 percent said the price would have to be less than $250. Another 12 percent said they will buy a player only if discs are priced the same as current Blu-ray movies. Only 8 percent expressed an interested in paying more than $500 for a player.

Here are the full results of the poll...

Will You Buy an Ultra HD Blu-ray Player?

29% – I will…but I’m going to wait until there is more content available and the price drops

17% – I will…but only if the players are between $250 and $499

12% – I will only buy if the Ultra HD movies sell for the same or less than current Blu-rays

11% – I don’t care about Ultra High Def or 4K

10% – I will…but only if the players are less than $250

8% – I will…but only if the players are between $500 and $1,000

7% – I’m done buying discs and will wait until streaming takes off

6% – Yes! I’m an early adopter! I buy all of the newest technologies!