Come-on S&V you know better.
BTW, the removable bezel concept is not new, my Elite Screens Aeon CineGrey 3D comes with an "optional" 3/8 inch bezel- you can attach it or not, they don't call it removable, but that's what it is. Trust me, the screen w/o the bezel just doesn't look as good, and it's very hard to get the image perfectly aligned without the aid of some black border to hide some of the edge anomalies.