CES 2010

Toshiba reps had a lot to say in their press conference today, including several new features and models the company's upscale Regza line of LCD TVs. Perhaps most impressive is Resolution+, the new name for what had been known as SRT (Super Resolution Technology), which can even upconvert 1080p to 4K when displays of that resolution become available. Another LCD theme being pursued by Toshiba is 240Hz scanning, which combines 120Hz refresh rate with backlight flashing. None of the new sets is fully operational yet, and they were not showing any video images at the press conference, but the 52ZV650U pictured here diffracted the spotlights to create a cool rainbow effect.