Audio Video News

Recent studies by Nielsen and others reveal that the audience for AM/FM radio greatly exceeds listening via streaming services such as Pandora and Spotify, according to a report by Advanced Television.

The study, commissioned by a number of radio-based media groups to investigate advertiser perceptions of audio consumption in the U.S., found that the weekly reach of radio—based on Nielsen ratings—is 93 percent versus the 64 percent estimate used by advertisers.

The study also noted that while advertisers perceive the audience of Pandora and Spotify to be similar to AM/FM, radio’s audience is actually nine times that of Pandora and 17 times that of Spotify. Another key finding was that radio reaches more Millennials compared to TV—93 percent versus 71 percent.

CBS Radio President Andre Fernandez was quoted as saying radio’s reach has “remained consistent despite new forms of audio programming and an increasingly fragmented media landscape. Streaming has proven to be a popular platform, but not at the expense of radio’s growing total audience.”

Read the full report here.

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