Taiwan-based AOSRA's HD FVD format has driven both Blu-ray and HD DVD from the market, ending an ugly format war that threatened to go on for years. This poster explains why: The price is "low," compared to the "high" prices of other formats. Said Blu-ray and HD DVD spokespeople in unison: "We surrender to HD FVD. We cannot go on living a lie. What are we going to tell our parents?" Then they burst into tears. (Enlargement, spec sheet.)