CES 2012

The folks at Etymotic Research were showing off the company’s ETY-Plugs, “the world’s highest fidelity non-custom earplugs.” Instead of just muffling the sound, the ETY-Plugs are actually able to reduce sound approximately 20 dB in all frequencies. That means music and speech sound natural and totally intelligible, just at a much-reduced volume. Since it’s only the overall volume level that’s affected and not the natural frequency response, Etymotic says they are perfect for both musicians and audience members who want to hear what is being played but at a lower volume level. The ETY-Plugs come in two sizes. Both sell for $12.95/pair.