SurgeX should have gotten their IT guy to wire the demo rack - as a former Data Center grunt, I look at the cords going through loops and the super long power cords, and I just shudder. Any professional installer who wires that way should be fired on the spot, but that's because I'm a perfectionist about rack cabling.
Back to the product itself, it's nothing new really. APC made similar strips for Data Center racks for years, even including IP and RS232 control and monitoring, a digitized readout of Amps in use (so you know when your equipment might be nearing the top of your circuit breaker's capacity...), and 3-phase power in both 120 and 220 volts ranges. Arguably they weren't priced for the end consumer (or even custom installers), but this sort of thing isn't new regardless. What is new is the fact it's from SurgeX and built in the USA with such an extensive warranty. While I would entrust UPS duties to APC kit, I've seen enough performance and protection from SurgeX that I'd definitely make use of them as the first line of defense against rogue electricity.