I prefer to own a TV that serves as a monitor, NOT a digital content hub. If I want to access Apple content, I would buy an AppleTV (the little box, not the TV set). However, I am opposed to ANY platform that locks you into a single provider for content! I will NEVER buy ANY Apple product, EVER...not because their products are bad, they are actually quite good...but because of their corporate policies and practices which are all about padding Apple's bottom line, at the expense of their customers.
Actually, I would LOVE to see Apple launch this product, only to laugh at them while the product goes down in flames.