Pioneer showed its new, high-end BDP-09FD Blu-ray player ($2200, November). It's full Profile 2.0, performs all the latest audio wrinkles, and also incorporates some of the highest-end audio components to be found in any Blu-ray player.

Pioneer also demonstrated its current PRO-PJ1 projector with an anamorphic lens, new Signature Kuro plasma monitor, and new in-wall speakers. They also had excellent demo material including excerpts from Iron Man and a trailer for the upcoming epic film Australia