I they trying to scare everyone into never upgrading. We just got the general public up to speed with HD 1080P. Now they are trying to get them into 4K but wait here comes 8K already. I love my tv and movies, I have a dedicated theater room and yet I dont have a single 4k tv yet because I refuse to flush the money I spent on 1080P tv's 2-4 years ago and I am into the "Videophile thing".
I think I am lucky, not sure when it happened but at some point I grew immune to the upgrade bug. I got burnt out chasing that next great audio or video format. I am very happy with my system and never find myself wanting while I watch a movie.