CES 2019

While most TVs are designed to disappear as much as possible, with thin, almost nonexistent bezels, Samsung’s Serif line of sets celebrate the TV-as-object.

The new Serif line for 2019 comes in a range of hues and features Samsung’s QLED quantum dot technology for wide color gamut display. Like the company’s other high-end TVs, Serif sets feature an ambient mode that allows the screen to display still images and blend with its environment when turned off.

Serif TVs are available now at select furniture retailers but will find their way into a range of mainstream consumer electronics stores in 2019, according to Samsung.