TI featured SIM2's new 3-chip 1080p projector at their booth. While it looked great for the most part, it was hard to get a handle on just how good it really is since three of the four demo clips relied heavily or entirely on computer animation, and the fourth was a grainy, oversharpened trailer for a new upcoming Rocky (!) movie. Rocky 12, I think. An lovely but alarmingly enthusiastic presenter extolled the praises of TI's DLP technology until my teeth hurt. This must have been for the benefit of those in this professional CEDIA audience who may have never heard of DLP before.