One thing that I do to balance for bias is read other reviews, not just one. And I read critical reviews and especially "user reviews". "Anything" made by Apple falls into this category. As people who don't even own or use the products have critical things to say. The main things that I took away from this review were the speakers sounded bright and had a "slightly forward tonal balance". Another review said the same thing about the tonal balance but didn't hit the speakers for it. The reviewer for S&V also didn't feel that he could recommend the speakers for a Top Pick award so he let someone else do it, someone who didn't hear them, but took his word for it. Or not? If the original reviewer didn't/couldn't/wouldn't recommend it, with all of his listening experience, then how could someone who didn't hear the speakers for himself override that decision? What does the "Top pick" award actually mean? Are people actually listening to this stuff?
Another area of subjectivity is the "Value rating". This speaker system received 3 1/2 stars for value! It has comes with a 30 day, risk free, money back guarantee, to include free shipping back to the manufacturer if you don't like it! C'mon! Now, the system is expensive at over $5000 but not out of line with what they review here. There are a few bookshelf 5.1 HT systems reviewed here that are MORE expensive (one twice as much) but have no such guarantee and have a higher value rating. So what does "value" mean? How is it calculated? I've read other reviews where a system was praised for it's value in the review, but hit in value rating in it's overall score. Very confusing. For me, I read these things and do my own research. If I like something I buy it.