The great thing about Criterion being on Hulu was that you had access to most of the awesome Criterion Collection, hundreds of classics and cutting edge movies, on any Hulu capable device.
Hulu is ALMOST as common an app on TV's and streamining boxes as netflix. In fact, it is the second most common streaming app in the US on devices!
It takes years to reach that position and ubiquity, and let's be honest, Hulu was able to do that because of the powerful TV networks driving it forward and paying to get it placed everywhere.
But we Criterion fans benefitted from that push, even if we didn't want or need all those network TV shows.
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With this new streaming service, we are SOL. The app does not appear on any smart TV platforms, and there are no plans to add it to existing TVs. Those existing TVs, of course, already have Hulu.
Hopefully every STB will get this new service eventually, but there is no guarantee. They might, eventually. But the thing is, those STB's already have Hulu.
And then of course, there are the economics. Depending on what your priorities were, you were getting current TV shows for free on top of your Criterion movies, or you were getting the nearly complete Criterion library in glorious 1080p for free, on top of your TV shows -- all for one low price, on Hulu.
In the future, you'll need to pay more in order to get the same content.
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So I hope this is a profitable move for Criterion. I've been a fan and customer since the laserdisc days!
But from a consumer standpoint, this feels like a step back. We will have less availability and probably higher costs.