Looks like it's tailored for cable cutters that want sports. It's interesting but not for me. Maybe when they have custom packages and quality improvements over what a saw last year when I dropped Dish I'll look into it again. I've viewed most of my TV using Netflix Blu ray disks, bought some BDs and bought a couple shows from VUDU. So far VUDU HDX rivals Dish for both video and audio quality. And after a year I've saved nearly $700 and still watched all the TV shows I've wanted to watch, all in higher quality than what I had before with Dish. Not everyone watches shows like I do though.
Best wishes