Audio Video News

Expect to see more Hisense and Sharp brand TVs hit store shelves this year. Models from both of those brands began moving through the production line last week at a 1.3 million square-foot facility in Rosarito, Mexico.

The production ramp-up follows Hisense’s recent $23.7 million investment to acquire all equity in and assets of what is known as the Himex facility, formerly owned by Sharp Electronics, plus an additional $30 million investment to update and increase capacity of the factory to 3 million LCD TVs per year. The factory is Hisense’s largest TV production base outside of China.

“As we continue to develop the Hisense brand in the U.S. and the rest of the Americas, we are confident that our strategic investment in HIMEX will pay dividends in fueling our growth,” said Jerry Liu, CEO of Hisense North America. “In addition to enhancing our logistics and fulfillment capabilities through its strategic location, this world class facility will be producing a total of 47 television models that will be available to consumers across North and South America this year”.

The company said HD and Ultra HD (UHD) Hisense and Sharp TVs built at the facility will be offered in more than 10,000 retail locations across North America in 2016, up from 3,000 last year.

At the 2016 International CES in January, Hisense introduced new products and outlined aggressive plans to achieve the number three television brand position in the U.S. over the next three years. Hisense North America is based in Georgia and has R&D facilities in San Francisco, San Diego, Atlanta, and Toronto.

For more information on Hisense and its products, visit hisense-usa.com.