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Home Media survey: 13% haven't heard of HDTV
Among the other data gleaned from the survey, about a third of all American households report owning an HDTV, but that number might be as high as 43% considering some households might not know their televisions' HD capabilities.According to Magic, this gap between HD awareness could come from households that purchased HDTVs to prepare for the digital transmission change, and not with any consideration for actual high-def content.
— Will Greenwald
[Source: Engadget HD]
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