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Black Friday used to be a big deal. Die-hard shoppers waited with great anticipation to see what kind of crazy deals retailers would come up with the day after Thanksgiving. These days you have to wonder about the fate of The Big Sale Day considering how retailers have been invoking Black Friday” in their advertising for months now. Black Friday is certainly not what it used to be.

Perhaps that’s why LG decided to unveil its 2018 Black Friday Season promotion nearly two weeks before November 23. Why wait?

Yesterday, the company announced special pricing on eight models across its entire TV lineup, including a couple OLED TVs and a new 86-inch 4K/Ultra HD model marked down 44% to $2,500 — and those are just a few of the “dozens of TV models” LG is offering at the “best prices of the year.”

The eight TVs, available at reduced prices now through December 1, are as follows:

OLED C8 Series
All are HDR-enabled 4K OLED smart TVs featuring voice control and LG’s AI ThinQ technology.
55-inch OLED55C8, $1,700 ($2,500 list)
65-inch OLED65C8, $2,700 ($3,500 list)
77-inch OLED77C8, $7,000 ($9,000 list)

Super UHD SK9000 Series
Both models are HDR-enabled 4K LCD smart TVs featuring LG’s Nano Cell technology — which is said to expand color gamut and deliver deeper blacks — Google Assistant voice control, and LG’s AI ThinQ technology.
55-inch 55SK9000, $900 ($1,500 list)
65-inch 65SK9000, $1,300 ($2,200 list)

All of LG’s OLED and Super UHD models support the Dolby Vision, HDR10, and HLG high-dynamic range (HDR) formats, the latter two of which are bolstered by LG’s tone-mapping technology for “scene-by-scene optimization.”

UHD UK6570PUB Series
All models are HDR-enabled 4K LCD smart TVs featuring Google Assistant voice control (with the optional LG Magic Remote) and LG’s AI ThinQ technology.
70-inch 70UK6570, $1,000 ($1,500 list)
75-inch 75UK6570, $1,400 ($2,200 list)
86-inch 86UK6570, $2,500 ($4,500 list)

To browse all of LG’s Black Friday TV deals, visit lg.com .