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Live TV Is Still First Choice
One-third of viewers casting around for something to watch still make live TV their first port of call, said a Hub Entertainment study. However, that’s down from 50 percent in 2013, and Netflix is making inroads among younger viewers. Millennials prefer live TV to Netflix by just 33 to 31 percent. And those 16 to 24 prefer Netflix over live TV by 40 to 26 percent.
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