I believe the price is $7000 FOR EACH unit. At least that's what it says on Marantz's website. And considering the power and features of both units, it seems well worth it, especially when you are aware of Marantz's reputation for quality. The AMP-10 can even bridge every pair of channels to create 400 WPC mono channels. Wow! And the AV-10 has 4 sub outputs. Imagine, a 10.4.6 channel system with 400 WPC for the 3 front speakers, and 200 WPC for the 10 other speakers - plus 4 powered subs (if you're not using speakers with built in subs, like Def Techs, of course).
Would love to pair these with that sweet 97" LG OLED. Better start saving my pennies, euros, and drachmas. LOL!