CES 2009

What if Nielsen ratings new for SURE what you were watching? I mean, you turn on the TV, go make a sandwich, heck go sking come home, and what have they got? Worse, all those stupid, stupid log books that a) you have to fill out if you're one of the lucky Nielsen families and b) they have to decipher. I'm betting most of them are more "wish list" than reality.

But if you're watching TV on your cell phone and Nielsen can track you, accuracy shoots up by a couple of factors. That's why they're partnering with LG for trials later this year to see how your viewing habits will change in the world of mobile TV.