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Picture quality, brand, and price were the three top priorities of TV shoppers surveyed by iSuppli.

Of the three, picture quality topped the list in five of seven income brackets covered by the survey. The exceptions were those with incomes of less than $25,000, who named price as their top priority, and those with incomes of more than $200,000, who said brand was most important to them.

Among those who named picture quality as their top priority, price and brand were numbers two and three for those earning $25,000-74,999, but those earning $75,000-199,000 thought brand was more important than price.

Running a distant fourth was TV technology, which ran less than 12 percent in all income brackets, and dropped to single digits in all but two.

Perhaps most surprising of all, picture size ran a distant fifth, never rising above eight percent. This may come as a surprise to TV makers, who are trying to bolster revenue by offering better deals in larger screen sizes.

Also in the single digits were design, less than nine percent; recommendation, less than six percent; availability at store, less than three percent; sound quality, less than one percent; and TV advertising, less than one percent.

See story and chart in This Week in Consumer Electronics.