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Pioneer, best known as a maker of plasma TVs, is also planting a foot in the LCD camp. The company already sells 32- and 37-inch LCD sets in Europe. Soon it will launch them in North America and Japan, according to JCN Network, a Japanese business news outfit.

Look for the Pioneer LCDs in the first half of 2009.

Though recent generations of Pioneer's Kuro plasmas have consistently attracted rave reviews, sales of plasmas in general have lagged behind those of LCDs. Just a few months ago Pioneer announced it would outsource the making of glass plasma panels to Panasonic, while still supervising the R&D and design.

The Japanese report said Pioneer would outsource the making of its LCD panels to Sharp.