CEDIA 2010

Schneider is one of the most respected names in anamorphic lenses for 2.35:1 projection. The newest edition to its extensive line is the Cine-Digitar Anamorphic CDA 1.33x EL, designed for small to medium sized projectors. When it becomes available later this year there will be a promotional price on a package combining this lens with a Kino-Torsion motorized deployment system (a motorized "sled," though Schneider's Kino-Torsion model operates more like a swinging door to move the lens in and out of the way as needed). The rep on hand stated the promotional price at $4500; I was not sure at first if this meant dealer cost (CEDIA is of course, a trade show) or MSRP to the consumer. He hesitantly said it's to the consumer, so we can all hope. For those in the know, this is not a high price for a first class anamorphic lens and motorized mechanism.