Audio Video News

S&V Poll: 4 in 10 Plan to Buy an 8K TV

Bob Ankosko  |  Jun 19, 2020

In 8K: The Next Big Thing in Home Entertainment, Chris Chinnock, executive director of the 8K Association (8KA), makes the case for 8K even though programming is scarce and will likely remain so for some time. “We now have artificial intelligence (AI)-assisted upscaling image restoration technologies that can make lower resolution images [including 4K and standard HD] look extraordinary on an 8KA Certified TV,” he says. “Plus, 8K TVs represent the best that TV brands have offer with the most up-to-date sound, image processing, and user interfaces.”

We wanted to bring S&V readers into the conversation so we asked a simple question: “Do you plan to buy an 8K TV?”

Almost four in ten respondents (38%) plan to buy an 8K TV now (10%) or when “set prices come down and 8K programming is available” (28%). Another one in three (28%) have no current plans but will “reconsider when 8K programming becomes widely available,” which is still at least a few years away. Then there are those (33%) who have no plans to buy an 8K TV “now or in the immediate future.”

In the comments section, reader “Old Ben” thinks “8K is past the point of diminishing returns” and wants more detail on how 8K outperforms 4K in terms of “pixel quality” and the reduction in digital artifacts Chinnock mentioned in the interview. Others chimed in to support this position.

At the other end of the spectrum, one reader pointed to price as a key factor in buying an 8K TV and another, who has been waiting for an affordable big-screen 4K OLED TV, now thinks 8K might be worth the wait. “Just recently it seemed as if progress was centered around processing rather than panel but now I think it’s both,” he wrote.

Here’s a rundown of the poll results:

  • 33% – I have no plans to buy an 8K TV now or in the immediate future.

  • 28% – Yes, but I will wait until set prices come down and 8K programming is available.

  • 28% – I have no plans to buy an 8K TV but will reconsider when 8K programming becomes widely available.

  • 10% – Yes! I’m eager to take advantage of the new features and capabilities state-of-the-art 8K TVs bring to the table.

Further reading:

8K: The Next Big Thing in Home Entertainment – An interview with the 8K Association’s Chris Chinnock.

8K Association Launches TV Certification Program

HDMI Forum Announces Ultra-High-Speed Cable Certification Program

8K Association Announces Key TV Performance Specs

8K: It’s About Hyper-Realism, Not Just More Pixels

COMMENTS
Traveler's picture
Submitted by Traveler on June 19, 2020 - 12:42pm

With disks going away, 8K sets are at the mercy of streaming services according to this poll. Given how much of a data hog 4k already is I doubt Netflix nor Prime are eager to to mass stream 8k, much less sports and other networks networks.

Robert Zohn's picture
Submitted by Robert Zohn on June 20, 2020 - 12:26pm

I don't see physical discs going away and the next generation of 8K gaming consoles from X-box and PlayStation along with the next generation of 8K PC gaming add to the demand for 8K TVs.

By Q3 2020 we'll have native 8K cameras available from Sharp and Canon so consumers can create their own native 8K HDR content and YouTube will explode with more native 8K content.

As Chris Chinnock correctly says the best video processors and panels go into the 8K TVs. So if you want the best TV you can select from the large selection of models and sizes of 8K HDR TVs from Sony, Samsung and LG.

For our business with the new 2020 8K HDR TV offerings we're seeing a/v enthusiasts and the premium market buying 8K TVs in all brands.

X