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Imagine the view of Aurora Borealis from Reykjavik, Iceland, 2,600 miles northeast of New York City. It must be simply amazing. But there’s one problem: You can’t see the northern lights from the capital city between April and August—the “midnight sun” keeps the country lit almost 24 hours a day.

LG saw an opportunity to bring Aurora Borealis to the big screen while promoting its flagship OLED TV technology, so last Wednesday it introduced a four-month exhibition portraying the beauty of Iceland on an array of high dynamic range-enabled OLED TVs. The exhibition kicked off with a concert at Reykjavik’s Harpa Concert Hall against the backdrop of stunning images captured by local photographers displayed on 40 Signature Series G6 TVs, or 330 million illuminated pixels. In addition to the northern lights, the photography showcases Iceland’s natural beauty—from wildlife and spectacular landscapes to glaciers and volcanic activity.

The ”Lights Out, Stars On Concert” featuring Ásgeir, GusGus, and Ólafur Arnalds began after a short introduction from Icelandic poet and novelist Andri Magnason and Lewis Hilsenteger of Unbox Therapy.

This exhibition was inspired by a “lights out” event that took place in Reykjavik a decade ago when Magnason suggested the city come together to make the beauty of the night sky visible within the city for the first time. The poet wanted the people of Reykjavik to see the northern lights and stars against a completely black backdrop that eliminated light pollution.

LG gave away tickets on Facebook as part of an all-expenses paid Reykjavik travel package. Eight winners were selected from 4,000 fans who entered the contest from around the world.

The OLED Gallery exhibit runs through November 20, so if you find yourself in Iceland…

Watch Lewis Hilsenteger’s video:

LG’s promotional video: