JVC was first out of the gate last year with Clear Motion which interpolates an extra frame for each frame its given, clearing up motion blur significantly. I saw it in Japan last year and it was clearly working. I guess Toshiba saw it too, because their ClearFrame technology potentially does the same thing. Of course, JVC is on their second generation and they gave away some information at their press conference that was interesting. Each interpolated frame is created by examing 4,000 pixels in the frames before and after the frame being created. That's a lot of hard math. Toshiba didn't specify exactly how there's works (or if it did as well in the Math section on the SATs), but no doubt, the combination of quicker refresh times and 120 Hz technology has brought LCD panel technology a long, long way in very short amount of time.